450 CALORIES IN A McD’S SALAD? HOW THE FAST FOOD GIANT MAY BE WINNING OVER CONSUMERS WITH (SCARY) NUTRITIONAL INFO
This week, McDonald’s restaurants across the country are set to give customers more than a side of fries with their burgers. They announced last week that they will begin posting calorie counts on menus, a move that comes with several menu additions that put a health spin on standard offerings, including a grilled chicken option in the Happy Meal. This comes on the heels of a ban in New York City on sugar drinks, like soda, in containers larger than 16 ounces. Partha Krishnamurthy, who teaches marketing at Bauer College and is a noted expert on health care marketing, is available to discuss how working the “health” angle might bring big gains to businesses.
To schedule an interview with Krishnamurthy, see Media Contact section to the left.
FEDERAL RESERVE LAUNCHES BOND-BUYING PLAN
The Federal Reserve announced plans to unleash more stimulus Thursday, Sept. 13, in its third attempt at a controversial program to rev up the U.S. economy. The policy, known as quantitative easing and often abbreviated as QE3, entails buying $40 billion in mortgage-backed securities each month. As the Fed hopes to ease consumers woes in mortgage loans and an increase in 401(k)s, this program does come with certain concerns. John Lopez, clinical assistant finance professor, is ready to discuss how this new initiative may possibly help consumers in the job market and in their checking accounts.
To schedule an interview with Lopez, see Media Contact section to the left.