Going “Over-the-Top”

Published July 20, 2020

Assistant Professor Shijie Lu, a C. T. Bauer College of Business researcher who tracks global media streaming habits using quantitative analysis, has co-authored a study that sheds light on implications of the emergence of over-the-top (OTT) media to copyright protection.

Bauer Business Focus

COVID and Consumers

COVID-19 has no doubt impacted everything in our world including consumer behavior. Professor Partha Krishnamurthy with the Bauer College of Business at the University of Houston, explains.

Department of Marketing & Entrepreneurship Faculty Recognized

Published July 9, 2020

The C. T. Bauer College of Business Department of Marketing & Entrepreneurship recently announced two significant honors awarded to faculty members Professor Michael Ahearne and Assistant Professor Seshadri Tirunillai.

What’s Your Intention?

Published July 2, 2020

New research from the C. T. Bauer College of Business suggests the perception of the intention to do harm to others is by far the biggest factor in determining the severity of the resulting punishment.

When Emotions Get in the Way

Published July 1, 2020

Santiago Forero, a doctoral student in the Department of Decision & Information Sciences (DISC) at Bauer, studies emotions and decision making.