Bauer BBAs Earn Top 10 Spot In National Sales Competition

Published May 2, 2019

Undergraduate sales students from the C. T. Bauer College of Business recently placed in the top 10 at the 2019 National Collegiate Sales Competition, continuing a longstanding tradition of recognition among the best in the country for the college’s Program for Excellence in Selling.

Rex Du

Bauer Research Reveals New Insights About Advertising Effectiveness

Published April 29, 2019

Rex Du, Professor of Marketing at Bauer College, uses cutting edge technology and massive data sets to close the uncertainty gap when it comes to how advertising dollars work. Two of his recent studies reveal new insights about advertising effectiveness.

Seshadri Tirunillai

Bauer Research Honored For Long-Term Contribution To Marketing Theory

Published April 29, 2019

Bauer Assistant Professor of Marketing Seshadri Tirunillai and his co-author Gerard Tellis of the University of Southern California were recently recognized for research that has made the most significant long-term contribution to marketing theory, methodology and practice.