Undergraduate sales students from the C. T. Bauer College of Business recently placed in the top 10 at the 2019 National Collegiate Sales Competition, continuing a longstanding tradition of recognition among the best in the country for the college’s Program for Excellence in Selling.
Lance “Hopper” Livingston (BBA ’66) passed away on April 8, 2019, at the age of 77.
The C. T. Bauer College of Business and the University of Houston honored the work of several Bauer faculty members this spring with awards for teaching, research, service and innovation in instructional design.
Bauer College Management & Leadership Associate Professor Dejun “Tony” Kong has been named to Poets&Quants’ prestigious “40 Under 40 Best Business School Professors 2019” list.
Rex Du, Professor of Marketing at Bauer College, uses cutting edge technology and massive data sets to close the uncertainty gap when it comes to how advertising dollars work. Two of his recent studies reveal new insights about advertising effectiveness.
Bauer Assistant Professor of Marketing Seshadri Tirunillai and his co-author Gerard Tellis of the University of Southern California were recently recognized for research that has made the most significant long-term contribution to marketing theory, methodology and practice.