Rex Du, a Bauer College professor of marketing, has been selected as a member of the prestigious inaugural class of Marketing Science Institute (MSI) Scholars. A group of 34 mid-career marketing faculty will convene this summer for a retreat.
Research from Joel Le Bon, Marketing & Entrepreneurship professor and director of professional development for the Stephen Stagner Sales Excellence Institute at Bauer College, suggests luck does play a role in sales success.
Bauer College Professor Saleha Khumawala was among a select group of educators invited to speak at South By Southwest EDU 2018 Conference & Festival in Austin this month.
An undergraduate student at the C. T. Bauer College of Business is helping rodeo-goers in Cypress dress to impress with his western wear and boot shop.
The C. T. Bauer Foundation has contributed over $1.5 million for the 2018-2019 academic year to benefit Bauer College students in the Ted Bauer Undergraduate Business Scholarship Program.
Much of Sam Hui’s work has involved tracking. A current project involves an OBD, or onboard diagnostic tool, that purports to help drivers get better gas mileage. Hui says it’s been fascinating to glean information about how people actually drive.