Bauer Business Focus

Social Media Privacy

Professor Bill Zahn with the Bauer College of Business at the University of Houston says Apple’s recent privacy update sparked a Silicon Valley showdown with Facebook.

Adapting and Innovating in Online Transition

Published July 23, 2021

The COVID-19 pandemic accelerated online learning, but identifying the most effective online teaching practices has been a process. Educators and instructional designers are naturally are looking for best practices to implement going forward.

Extending A Brand

Published July 14, 2021

A company extending its brand may be unable to legally use its own trademark unless it can show the brand extension as a “natural expansion,” said Marvin Hurley Professor of Marketing & Entrepreneurship Betsy Gelb, of the C. T. Bauer College of Business.