Poets&Quants Ranks Bauer BBA Among Top Programs

Published January 10, 2020

The C. T. Bauer College of Business offers one of the top 25 public undergraduate business programs in the U.S., according to a recently released annual ranking compiled by Poets&Quants.


History in the Making

Published January 7, 2020

Six undergraduate students from the C. T. Bauer College of Business at the University of Houston will spend the spring semester interning in Washington, D.C., through the college’s Bauer in D.C. Fellowship Program.


Big Data Plays Big Role in Retail

Published December 12, 2019

C. T. Bauer College of Business Assistant Professor of Marketing Seshadri Tirunillai shares insights from the Retail Thought Leadership Conference at the University of Arkansas in October.


Seshadri Tirunillai

Going Viral

Published December 12, 2019

Assistant Professor of Marketing Seshadri Tirunillai of the C. T. Bauer College of Business sought to document what drives ad sharing on Facebook, LinkedIn, Twitter and Google+.


Creative Data Use Spurs Change in Competitive Strategies

Published December 12, 2019

A new study by a C. T. Bauer College of Business researcher illuminates how change spurred by creative data use is unfolding in organizations ranging from banks, to manufacturers, to airlines. The work sheds light on competitive strategies available for big and small businesses.