Research from the C. T. Bauer College of Business that documents some of the challenges facing business-to-business sales employees during the pandemic has won first prize in a prestigious competition.
Online shopping is at an all-time high. Professor Nina Huang with the Bauer College of Business at the University of Houston talks about new research that explores how businesses can create repeat customers
A recent paper from a team of Information Sciences (IS) researchers that includes C. T. Bauer College of Business Professor and Bauer Senior Fellow Yili (Kevin) Hong, begins to answer a timely question for platform operators, “How do we manage the crowd?”
The Association for Information Systems (AIS) has ranked Bauer College Dean and Cullen Distinguished Chair Professor Paul A. Pavlou the second most productive researcher in the world. Bauer’s Department of Decision & Information Sciences placed 14th in the world for productivity.
The University of Houston Texas Gulf Coast Small Business Development Center (SBDC) Network will host its 2nd Annual Houston Business Matchmaker event on Friday, March 5, 2021 from 8:45 a.m. to 3:30 p.m.
As one of Houston’s most noted cultural institutions celebrates a milestone anniversary, students from the C. T. Bauer College of Business are providing perspective on how to market the occasion on social media.