The Value of Improvisation

Published February 1, 2021

Research from Dusya Vera, a Professor of Management & Leadership at the C. T. Bauer College of Business, explains how crisis management that draws from paradoxical approaches to decision-making – comprehensiveness, intuition, and improvisation –is often the most successful.


Bauer College Maintains AACSB Accreditation

Published January 28, 2021

The C. T. Bauer College of Business at the University of Houston had its accreditation renewed by Association to Advance Collegiate Schools of Business (AACSB) without any conditions for another five years.


The Stretch Goal Paradox

Published January 28, 2021

Professor Chet Miller and co-authors initially published the award-winning paper, “The Stretch Goal Paradox,” in 2011 in the respected academic journal, Academy of Management Review.


Attracting Investors

Published January 25, 2021

A study by Dean and Cullen Distinguished Chair Professor Paul A. Pavlou of the C. T. Bauer College of Business offers insight into the implications of initiating a lottery to attract investors to crowdfunding projects, a relatively new promotional tool in crowdfunding platforms.