Joel Le Bon

What’s Luck Got To Do With It?

Published March 19, 2018

Research from Joel Le Bon, Marketing & Entrepreneurship professor and director of professional development for the Stephen Stagner Sales Excellence Institute at Bauer College, suggests luck does play a role in sales success.


Bauer Researcher Presents at SXSW EDU Conference

Published March 19, 2018

Bauer College Professor Saleha Khumawala was among a select group of educators invited to speak at South By Southwest EDU 2018 Conference & Festival in Austin this month.


Business Bootstrapping

Published March 15, 2018

An undergraduate student at the C. T. Bauer College of Business is helping rodeo-goers in Cypress dress to impress with his western wear and boot shop.


A Fitbit for Your Car: Does It Work?

Published March 2, 2018

Much of Sam Hui’s work has involved tracking. A current project involves an OBD, or onboard diagnostic tool, that purports to help drivers get better gas mileage. Hui says it’s been fascinating to glean information about how people actually drive.


Bauer Ph.D. Studies B2B Digital Marketing

Published March 2, 2018

A dissertation proposal from Shashank (Sash) Vaid, a doctoral student in Bauer’s marketing department, addresses how to maximize B2B programmatic sales. His work was awarded the 2018 Dissertation Proposal Award at the American Marketing Association Conference recently.