Bauer Researchers Study Long-term Consequences of Living with Digital Creatures
In a recent study, C. T. Bauer College of Business researchers examine how a small, but critical, difference in labeling can drive customer engagement, which boosts the potential for driving sales.
Innovation and new product development is not enough. Organizations need to invest in the training of their sales force and create a culture of innovation to ensure successful commercialization of new products.
The C. T. Bauer College of Business radio segment, “Bauer Business Focus,” co-produced with Houston Public Media, has returned in a format designed to highlight compelling business insights generated by researchers at the Bauer College.
Because of the collaborative nature of their jobs, salespeople may be especially vulnerable to peer effect.
For individuals who put their lives on the line to save others, there are shockingly few resources for behavioral health and preventing suicide.