Six Bauer Faculty Appointed to Peer-Reviewed Journal Editorial Board

Published July 28, 2020

Six marketing faculty members at the C. T. Bauer College of Business now serve on the editorial review board of the Journal of Marketing Research (JMR), a highly respected bimonthly peer-reviewed journal that serves scholarly and practitioner communities in the field of Marketing.


Bauer Business Focus

The Pros and Cons of Teleworking

Working from home may sound like a dream, but telework has both benefits and challenges for employees and companies. Professor Steve Werner with the Bauer College of Business at the University of Houston, explains.


Going “Over-the-Top”

Published July 20, 2020

Assistant Professor Shijie Lu, a C. T. Bauer College of Business researcher who tracks global media streaming habits using quantitative analysis, has co-authored a study that sheds light on implications of the emergence of over-the-top (OTT) media to copyright protection.


Bauer Business Focus

COVID and Consumers

COVID-19 has no doubt impacted everything in our world including consumer behavior. Professor Partha Krishnamurthy with the Bauer College of Business at the University of Houston, explains.