Humans in a Digitized World

Published February 25, 2020

Bauer Researchers Study Long-term Consequences of Living with Digital Creatures

The Power of the Pen

Published February 25, 2020

In a recent study, C. T. Bauer College of Business researchers examine how a small, but critical, difference in labeling can drive customer engagement, which boosts the potential for driving sales.

Bauer Business Focus

Selling Innovation

Innovation and new product development is not enough. Organizations need to invest in the training of their sales force and create a culture of innovation to ensure successful commercialization of new products.

Houston’s Thought Leaders

Published February 17, 2020

The C. T. Bauer College of Business radio segment, “Bauer Business Focus,” co-produced with Houston Public Media, has returned in a format designed to highlight compelling business insights generated by researchers at the Bauer College.