New Study Links Appeal of Glossy To Innate Need for Fresh Water

Published February 5, 2014

Three researchers, including Bauer College’s Vanessa Patrick, are publishing new research suggesting that the appeal of glossy surfaces may be a reflection of mankind’s age-old quest for fresh water to ensure survival.


Shell Oil President to Address Bauer Community at Feb. 19 Event

Published February 3, 2014

On Feb. 19, the C. T. Bauer College of Business at the University of Houston will host Marvin Odum (MBA ’95), Shell Oil president and Upstream director for Royal Dutch Shell’s subsidiary companies in the Americas, as he presents “Energy: Its Future & the Impact on Human Capital.”


In Patent-Infringement Suits, A New Tool Appears

Published February 3, 2014

A pair of market research experts — including a C. T. Bauer College of Business professor — is providing companies such as Amazon, Apple, Dell and Samsung with a new set of tools for estimating damages in patent-infringement cases.


Bauer Business Focus

Powell Robinson | January 31, 2014

On Bauer Business Focus — A conversation about decision sciences with Andrew Schneider, business reporter for KUHF 88.7 FM.