A Fitbit for Your Car: Does It Work?

Published March 2, 2018

Much of Sam Hui’s work has involved tracking. A current project involves an OBD, or onboard diagnostic tool, that purports to help drivers get better gas mileage. Hui says it’s been fascinating to glean information about how people actually drive.


Bauer Ph.D. Studies B2B Digital Marketing

Published March 2, 2018

A dissertation proposal from Shashank (Sash) Vaid, a doctoral student in Bauer’s marketing department, addresses how to maximize B2B programmatic sales. His work was awarded the 2018 Dissertation Proposal Award at the American Marketing Association Conference recently.


Bauer College Launches Commercial Lending School

Published March 2, 2018

Retiring baby-boomers and changes in banking have contributed to an acute shortage of credit analysts and lenders. But few institutions are able to commit to providing the training needed for those who review, approve, or reject loans.


Assumption Check: Bauer Lecturer Offers Simple Business Advice

Published March 2, 2018

Sometimes Denise Patrick, a lecturer in Bauer College’s Department of Marketing & Entrepreneurship, can’t believe the simplicity of the business advice she frequently offers to students and professionals alike: Check assumptions.