Bauer Marketing Student Group Earns National Recognition

Published on May 21, 2014

AMA-UH Wins Excellence in Chapter Planning Award at National AMA Conference

Students (from left) Herbert Murcia, Lauren Schlanser, Doan Nguyen, Jennifer Le, Nourhan Abdelhamid, Sunita Dharani, Ashly Collins and Edgar Jimeneze from the University of Houston chapter of the American Marketing Association were recently awarded the Excellence in Chapter Planning Award at the 36th annual American Marketing Association International Collegiate Conference.

Students (from left) Herbert Murcia, Lauren Schlanser, Doan Nguyen, Jennifer Le, Nourhan Abdelhamid, Sunita Dharani, Ashly Collins and Edgar Jimenez from the University of Houston chapter of the American Marketing Association were recently awarded the Excellence in Chapter Planning Award at the 36th annual American Marketing Association International Collegiate Conference.

The University of Houston student chapter of the American Marketing Association (AMA) was awarded the Excellence in Chapter Planning Award at the 36th annual American Marketing Association International Collegiate Conference in New Orleans in April.

Student representatives from the C. T. Bauer College of Business at the University of Houston attended the conference along with more than 1,200 students from across the country.

The chapter submitted an annual report including its events, growth and plans for the next academic year. They were judged on their performance throughout the year, said marketing senior Edgar Jimenez, the officer in charge of planning for the conference.

At the conference, Bauer students attended marketing activities, professional development sessions and networking events, presenting the opportunity to meet students from other chapters. Marketing junior Jennifer Le said she hopes to form a collaboration with other chapters in the future.

“I was able to connect both professionally and personally with many other schools such as AMA-Puerto Rico, AMA-Texas El-Paso, AMA-University of Houston Downtown, and AMA-Long Beach CA,” she said. “I still keep in touch with most of them and hopefully we will come together for a collaboration between AMA chapters on an international level.”

Students brought home plenty to share with their chapter, but were also able to bring along the professional skills they have honed at Bauer. Marketing junior Doan Nguyen, also AMA-UH corporate relations director, said the chapter was well prepared for the conference because of their experience from the college.

“We were well prepared in terms of professionalism and personal skills and up-to-date with other need-to-know business etiquette compared to other students,” Nguyen said.

The chapter attendees were well-versed in professional skills and marketing knowledge, making the conference an opportunity for more networking and marketing activities.

“Most of the Bauer students have a personal LinkedIn account for future employers to look at,” Nguyen added. “Most of the marketing materials that was talked about, our team had already learned them through Bauer courses or from AMA-UH.”

By Ann Lynd