Bauer Professor Ranks No. 1 for Marketing Research

Published on February 24, 2015

American Marketing Association DocSIG Lauds Department of Marketing Faculty for Research

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The Department of Marketing & Entrepreneurship at the C. T. Bauer College of Business at the University of Houston was recently recognized for its research by the American Marketing Association’s DocSIG group.

Michael Ahearne

Michael Ahearne

The doctoral student association from the world’s leading organization for marketing scholarship has recognized a professor from the C. T. Bauer College of Business as one of the United States’ most productive researchers in the field.

The American Marketing Association Doctoral Special Interest Group announced recently that Professor Michael Ahearne, who is C. T. Bauer Chair in Marketing and executive director of Bauer’s Sales Excellence Institute, tied for first place for highest author productivity in AMA’s premiere journals, the Journal of Marketing and the Journal of Marketing Research, with 10 publications between 2010 and 2014. Ahearne was recognized alongside two researchers from Yale University and University of Mannheim, also with 10 publications each.

Ahearne tied for 11th overall for highest author productivity in all premiere marketing journals including the Journal of Marketing, the Journal of Marketing Research, Journal of Consumer Research and Marketing Science.

With more than 40 published articles primarily focused on improving the performance of salespeople and sales organizations to improve brand image, Ahearne was also recognized by AMA DocSIG in 2013 as one of the most productive scholars in the field. He also serves as associate editor of the Journal of Marketing and his textbook, Selling Today: Partnering to Create Customer Value, is the highest grossing sales textbook in the world.

“We have what is generally regarded as the world’s number one undergraduate program in selling and sales management,” said Professor Edward Blair, chair of the college’s Department of Marketing & Entrepreneurship. “This reaches up into research and knowledge creation. Mike and our department have accounted for roughly half of all papers on selling and sales management that have appeared in premiere marketing journals in the last five years.”

As a whole, the Department of Marketing & Entrepreneurship tied for 14th in the world for publications in the Journal of Marketing and the Journal of Marketing Research. Other schools with this ranking include UCLA, Yale, MIT, University of Georgia, University of North Carolina-Chapel Hill and University of Michigan-Ann Arbor. The department tied for 32nd in the world for publications in all premiere marketing journals.

“This is a reflection of the amount and quality of the work we do. You’re not published in these journals unless your research makes a significant contribution to the field,” said Blair. “And not only does our work win academic accolades, it wins awards for relevance to business practice.”

The AMA special interest group that compiled the list is DocSIG, founded by and designed specifically for marketing doctoral students. DocSIG offers opportunities to develop professional skills in research, writing, teaching, presenting and reviewing that aid in job placement and career advancement. The tracking of publications in top marketing journals is according to authorship and university affiliation.

By Danielle Ponder