SEI Program Recognized for Preparing and Placing
Top Talent in Professional Selling Roles
The C. T. Bauer College of Business at the University of Houston is consistently recognized for its specialty programs, with the most recent honor coming from the Sales Excellence Foundation (SEF), which has named the college’s Sales Excellence Institute to its annual list of Top University Sales Programs.
The Sales Excellence Institute at Bauer is a leader in providing sales research and education, with its Program for Excellence in Selling preparing undergraduate students for careers in selling. The institute also focuses strongly on sales research, uncovering the key drivers of superior sales performance and providing information to sales managers about state-of-the-art methods for creating and sustaining competitive advantage in the sales force.
SEF included Bauer’s Sales Excellence Institute on its list as one of the best locations for hiring sales professionals. All of the programs included on the list offer a minimum requirement of three sales-specific courses, university recognition for individuals completing their program and the opportunity for internships.
Established in 2007, the Sales Education Foundation represents the need for a more consistent, rigorous approach to sales education. As a global organization and a component fund of The Dayton Foundation, SEF’s impacts thousands of students and professionals at universities and businesses worldwide.
“Receiving this accolade from the Sales Education Foundation – a highly respected organization – is a real honor,” said Michael Ahearne, a marketing professor and executive director of the Sales Excellence Institute. “This provides further validation that we are the leading sales program in the nation. We will continue to provide great sales opportunities for our talented students while leveraging our world-class research reputation.”
SEF executive director Sally Stevens suggests that a great focus on sales and services cause companies to consider hiring more sales program graduates.
“With a track record for producing top sales talent,” Stevens said, “it’s no wonder that sales students have a job placement rate at graduation of 90 percent in their field, compared to approximately 45 percent in other graduate fields.”
Students like Kaitlin Naumrow, a marketing major who earned an advanced certificate in sales on May 3, also recognizes the value in the sales program at Bauer.
“PES taught us real sales processes, how to be comfortable speaking to new people and that always being adaptable is key to success,” Naumrow said. “The fact we must sell real products for real money as part of our grade is an experience unlike no other. I am confident what I’ve learned from PES will be a change maker in my career.”
By Lori Brown