Innovative Student Marketing Video Project by Bauer College Provides Answers, Seeks YouTube Presence
HOUSTON, TX, April 7, 2008 – The C. T. Bauer College of Business at the University of Houston is introducing a new student-centric marketing concept to keep students at the college connected and involved. The video project is hosted by “That Bauer Girl,” a character who interviews students, faculty, staff and alumni.
The first video episode launched in late March on the college’s website,www.bauer.uh.edu, and its YouTube channel,www.youtube.com/ThatBauerGirl. To date, it has already received more than 2,000 hits on YouTube.
“We’ve been looking for ways to closely connect with our vibrant student population,” said Chester Jacinto, Director of Communications and Marketing for Bauer College. “It was very essential that the students’ point of view and touch drove the production and feel of That Bauer Girl. With this concept, we have a production that could go viral.”
Marketing and finance senior Victoria Guerrero portrays That Bauer Girl. Guerrero, 22, is also an intern in the college’s communications office and a member of the Hispanic Business Student Association. Her involvement in the project was integral, Jacinto said, so that a Bauer student herself could introduce her fellow students to events and programs offered by the college and bolster involvement. The production was led by Gus Forward and Aaron Rodriguez, two UH students who have been instrumental in the University’s Student Video Network, and Bauer Communications Manager Jessica Robertson.
“I’m glad to have the opportunity to portray ‘That Bauer Girl,'” Guerrero said. “In my final year at Bauer College and the University of Houston, I’m getting to experience everything that the campus offers in a way that most students never do. I hope that That Bauer Girl inspires other students to be more spirited and to participate in the activities that make being a Cougar so much fun.”
In the first episode of That Bauer Girl, Guerrero visits the Spring Career Fair held twice a year by Rockwell Career Center. In the next episode, she attends Frontier Fiesta, an annual event at the University of Houston, and Registration Fiesta, a registration carnival hosted by the Undergraduate Business Programs Office at Bauer College.
“This is a really innovative and creative way for Bauer College to reach its students,” Guerrero said. “We want to showcase every aspect of student life at Bauer, from selecting classes with an academic advisor to working on your resume with a career counselor. It’s also a great chance to highlight the 24 active student organizations we have here.”
Jacinto noted that one early indication of That Bauer Girl’s appeal is that students, faculty and staff immediately associate and identify Guerrero as the show’s character.
The videos will be shown on YouTube, MySpace and the Video Wall in Melcher Hall.
About the University of Houston
The University of Houston, Texas’ premier metropolitan research and teaching institution, is home to more than 40 research centers and institutes and sponsors more than 300 partnerships with corporate, civic and governmental entities. UH, the most diverse research university in the country, stands at the forefront of education, research and service with more than 35,000 students.
About the Bauer College of Business
The C.T. Bauer College of Business has been in operation for more than 60 years at the University of Houston main campus. Through its five academic departments, the college offers a full-range of undergraduate, masters and doctoral degrees in business. The Bauer College is fully accredited by the AACSB International – the Association to Advance Collegiate Schools of Business. In August 2000, Houston business leader and philanthropist Charles T. (Ted) Bauer endowed the College of Business with a $40 million gift. In recognition of his generosity, the college was renamed the C.T. Bauer College of Business.