As part of a study conducted on increasing optimism, Marketing & Entrepreneurship Assistant Professor Melanie Rudd, along with co-authors, found that language makes a difference in how optimistic we are.
An upcoming professional conference at the C. T. Bauer College of Business is designed to empower female leaders to advance professionally and personally with training in negotiation, managing conflict, promoting well-being in the workplace and other topics.
A recent Bauer College global energy graduate is making a name for himself as an expert in the oil and gas field.
Assistant Professor of Marketing and Entrepreneurship Melanie Rudd is one of the co-authors of “Cultivating Optimism: How to Frame Your Future during a Health Challenge,” forthcoming in the Journal of Consumer Research.
Bauer College Marketing Professor Rex Du’s study, “Quantitative Trendspotting,” was recently named a finalist for the 2017 William F. O’Dell Award, which honors the Journal of Marketing Research article that has made the most significant, long-term contribution.
From a competitive pool of applicants across the country, two undergraduate students from the C. T. Bauer College of Business have been selected to participate in a summer internship program for Google, the tech giant frequently ranked as one of the world’s best employers.