Bauer College Welcomes 11 New Faculty Members

Published August 13, 2018

Bauer College is adding 11 new faculty members to its ranks this fall. The cohort includes longtime business professionals as well as leading academic scholars with research interests ranging from digital marketing to mergers and acquisitions.


Rudd Researches Optimism in a Health Crisis

Published October 6, 2017

As part of a study conducted on increasing optimism, Marketing & Entrepreneurship Assistant Professor Melanie Rudd, along with co-authors, found that language makes a difference in how optimistic we are.