DO POWER SHOPPERS RULE THE GROCERY AISLES?

Rex Du, an associate professor of marketing at the University of Houston C. T. Bauer College of Business, found evidence that a select group of shoppers can make a big difference when a new product goes on sale at the grocery store. It’s long been known that early adopters are important for long-lasting, high-dollar products like computers or cars. But for the first time, this study shows it can also affect consumer trials of

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EXPLORING ENERGY OPTIONS AND INDEPENDENCE IN TEXAS GULF COAST

Pres. Obama recently unveiled a plan to expand oil and natural gas drilling in untouched coastal waters and parts of the eastern Gulf of Mexico, part of several new energy and environmental initiatives to decrease dependence on foreign oil. Professor Tyler Priest, who is director of global studies at UH Bauer, is available to discuss Obama’s plan and how it might impact the oil industry nationwide, particularly in Houston and Texas. Priest

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HOW A SIGNING CEREMONY COULD CHANGE MINDS ABOUT HEALTH INSURANCE REFORM

The fact the health insurance reform bill is now law is likely to cool the heated opposition to the proposal, according to Partha Krishnamurthy, Director of Institute for Healthcare Marketing at Bauer College. The expert on consumer decision-making said attitudes often flip-flop when something goes from being a possibility to a possession. When health care insurance reform was a possibility, the potential gains

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WEAPONS IN THE WAR AGAINST CHOCOLATE CAKE

March is National Nutrition Month — but how can you say no to a gooey hunk of temptation? Recent research by Partha Krishnamurthy, an associate marketing professor at the C. T. Bauer College of Business at the University of Houston, shows what it takes for eaters to set a limit and stick to it. The study is both a roadmap for what works and a look at how easy it is to get sidetracked

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ANOTHER SHOT AT CARBON LIMITS

Just when it seemed like a carbon emissions law was another victim of Washington gridlock, a new compromise version is taking shape in the Senate. Craig Pirrong, a finance professor at UH Bauer College and Director of Energy Markets for the UH-Global Energy Management Institute, says this mixture of market-based pricing for carbon emissions and a carbon fee on fuel could be a workable combination. He has written about

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HOUSTON LIVESTOCK SHOW & RODEO LASSOES IN
$344 MILLION ECONOMIC IMPACT FOR THE CITY

Although the Houston Livestock Show & Rodeo’s financial impact is felt by people and businesses directly involved with the organization, many other businesses in and around the city receive economic benefits from this massive event, which is estimated to have an economic impact of more than $344 million. UH Bauer visiting professor Ruxandra Prodan, who does research in finance and economics, can

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