Marketing Student Org Among Best in the World

Published on March 28, 2017

Bauer College American Marketing Association Earns Chapter Award

The Bauer College student chapter of the American Marketing Association was recognized recently as one of the best student chapters in the world at the AMA 89th Annual International Collegiate Conference.

Students from Bauer College’s chapter of the American Marketing Association were recently recognized among the best student chapters in the world at the AMA 39th Annual International Collegiate Conference.

The conference, which hosted 370 AMA chapters from universities across the globe, presented top chapter awards to those demonstrating excellence in professional growth and support to their members.

This is the first year that the Bauer chapter has received the award, an accomplishment that the organization’s president, marketing senior Camille Corales, credits to the group’s hard work and perseverance throughout the past year.

“We more than doubled our bank account and tripled the amount of paid members this year,” Corales said. “We also grew our number of active members from around 15 to over 80, and we’ve expanded our Big/Little mentorship program from about 15 mentees to over 100.”

In the last year, the organization has also launched the Cougar Creative Marketing Firm, a student-run initiative to provide internships in the field to marketing students with little or no experience.

“Every top chapter has a student-run marketing firm, so that was something we wanted to accomplish this year,” Corales added. “We have four interns right now, and we’re going to grow into six to 10 interns next year.”

The group has also focused on providing added value for its members by hosting workshops on career-related topics.

“We expanded beyond only focusing on marketing at every single event. We wanted to diversify so that members could see the value in our organization,” Corales said. “Instead of having recruiters come in and only talk about their company, we now have companies coming in to host branding workshops or financial literacy workshops for our members.”

The top chapter award, she added, is a testament to the hard work and dedication of board members.

Corales said: “My main priority was to have a board that maintained that same mission and vision throughout the year. From August to December, we spent around 10 to 15 hours a week working to improve AMA. And that hard work paid off.”

By Priscilla Aceves