Customer Service Expert Sewell Is Keynote for May 3 Sales Ceremony

Published on April 23, 2012

Program for Excellence in Selling Graduation & Induction Will Honor Students,
Feature Sewell Automotive CEO Carl Sewell as Featured Speaker

The Program for Excellence in Selling at the University of Houston C. T. Bauer College of Business will celebrate the accomplishments of its students and alumni this year on May 3 at the Spring 2012 Graduation and Induction Ceremony.

PES will recognize Spring 2012 graduating sales students, introduce a new class of inductees and award top-producing students and teams, including four students who brought home a first place win for the second year in a row at the National Collegiate Sales Competition.

In addition, the ceremony will feature a keynote address from Sewell Automotive CEO Carl Sewell, one of the pioneers of customer service in the auto industry.

Carl Sewell Jr.
Sewell Automotive

Carl Sewell Jr.

After graduating from Southern Methodist University and serving a stint in the U.S. Army, Carl Sewell joined the family automobile business in 1967. In 1967, the business had one franchise with sales of $10 million and today has grown to 16 franchises with sales in excess of $1 billion and is celebrating its 101st anniversary.

Sewell has served as chairman of both Lexus and Cadillac National Dealer Councils as well as a member of Infiniti and Audi Dealer Councils. Sewell has served on the Board of Trustees at Southern Methodist University and as past chair of the business school’s executive board.

Sewell is also on the Board of American Tire Distributors, Southwestern Medical Foundation and the State Fair of Texas.  He has previously served as chairman of Goals for Dallas and board member of the Neiman Marcus Group, Southwest Media Corporation, First City Bank, Ford Bank Group, United National Bank and the Dallas Chamber of commerce.

Sewell has lectured at Southern Methodist University, the University of Texas, Texas A&M University, the University of Virginia and Harvard University.  Sewell has spoken to groups from General Motors, IBM, Hewlett-Packard, Amoco, Apple Computer, Toyota and Hyundai.

Sewell is author of Customers for Life, named best book of 1990 by Tom Peters. A bestseller selling over a million copies, the book is published in 19 languages and was recently re-released by Doubleday.