Entrepreneurship Program Alum Serves Up Top Notch Fare

Published on June 15, 2008
Houston restaurateur Brooks Bassler (’02) dishes out tasty food and entrepreneurial skills at the June groundbreaking event for Michael J. Cemo Hall.

Houston restaurateur Brooks Bassler (’02) dishes out tasty food and entrepreneurial skills at the June groundbreaking event for Michael J. Cemo Hall.

Supporters and alumni of the UH Bauer College of Business celebrated the historic groundbreaking of Michael J. Cemo Hall in June by attending the ceremony and the festivities that followed. With a distinguished guest list that included UH President Renu Khator and UH System Board of Regents Chair Welcome Wilson, Sr., Cougar pride ran high.

That pride was even evident in the event’s top notch catering services thanks to a Cougar who found himself diligently working behind the scenes to satisfy guests’ palates.

Brooks Bassler (’02), an alumnus of the Cyvia & Melvyn Wolff Center for Entrepreneurship, weaved through the crowd inside Melcher Hall to help serve food from his fast-growing restaurant and catering business.

“I have always wanted to be my own boss. This and growing up around constant entertainment and cooking are what made me want to enter the restaurant business,” Bassler said.

Bassler owns two separate companies ? BB’s, a restaurant in Montrose, and a catering business, which worked to feed the guests at the Cemo Hall groundbreaking. He said his education at the Wolff Center gave him the foundation he needed to start his business career.

“My restaurant is a Tex-Cajun fusion with New Orleans style po’boys being the main focus. You’ll find very creative po’boys, authentic Cajun entrees and some traditional Texas favorites,” Bassler said. “My food concept is unique in the fact that I am successfully fusing Texas cuisine with authentic Cajun favorites.”

Aside from the distinct menu, BB’s hours of operation help to separate it from Houston’s wide range of food choices. The restaurant is open until midnight early in the week and until 4 a.m. on Thursday through Saturday. “I firmly believe there is a void in Houston and across the nation for solid eateries that are open late,” Bassler said.

The inspiration came from being raised in an entrepreneurial family, Bassler said. His parents have been self employed since before he was born, and they always pushed him to achieve his dreams. The dream became a reality when he attended Bauer with a desire to be his own boss and hone his entrepreneurial skills.

“Bauer was the perfect education for me because it taught me both sides of the process of owning and starting your own business,” Bassler said. “It was a great combination for me because I learned great insight about the entire process before it ever happened.”

Bassler rates his education from Bauer as a 10 and credits the college for giving him the skills needed to open his restaurant. “I would not be where I’m if I didn’t go through the Entrepreneurship program,” Bassler said.

BB’s is located on the corner of Montrose Blvd. and California St. More information can be found by visiting www.thebetterbite.com or calling 713-524-4498.

By Hannah Eastham

About the University of Houston

The University of Houston, Texas’ premier metropolitan research and teaching institution, is home to more than 40 research centers and institutes and sponsors more than 300 partnerships with corporate, civic and governmental entities. UH, the most diverse research university in the country, stands at the forefront of education, research and service with more than 35,000 students.

About the Bauer College of Business

The C.T. Bauer College of Business has been in operation for more than 60 years at the University of Houston main campus. Through its five academic departments, the college offers a full-range of undergraduate, masters and doctoral degrees in business. The Bauer College is fully accredited by the AACSB International – the Association to Advance Collegiate Schools of Business. In August 2000, Houston business leader and philanthropist Charles T. (Ted) Bauer endowed the College of Business with a $40 million gift. In recognition of his generosity, the college was renamed the C.T. Bauer College of Business.