Bauer Business Focus

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Charles Willis | Feb. 5, 2016

Published on February 4, 2016
Charles Willis is the president and cofounder of Pinot’s Palette.

Charles Willis is the president and cofounder of Pinot’s Palette.

On Bauer Business Focus – a conversation on the business model and future plans of Houston-founded company Pinot’s Palette with Houston Public Media News 88.7 Business Reporter Andrew Schneider.

Charles Willis, president and cofounder of Pinot’s Palette, stopped by Bauer Business Focus to discuss his company’s business model, presence in Houston, and plans to expand internationally.

Though not artists themselves, Willis and his cofounder decided to start Pinot’s Palette because they wanted to bring a taste of their New Orleans culture to Houston and saw a need for a more relaxed style of art classes. Rather than emphasize art techniques, Pinot’s Palette creates a relaxed atmosphere for clients to paint, maintaining the focus on creating a memory with friends and family.

“A lot of people may feel very intimidated by art or just don’t know enough about art. They come to Pinot’s Palette because we make it easy for them to see that anybody can create art,” Willis said.

The company opened its first location in 2010 in the Montrose area, and since then has expanded to 157 locations across 34 states. According to Willis, Pinot’s Palette has had so much success in Houston because it is the first step into the art world for many Houstonians.

This success allows Willis to be confident about Pinot’s Palette’s future plans, including expanding into international markets, starting with a location in Canada later this year. Despite the recent downturn in the economy, Willis does not believe his company’s sales will decrease dramatically.

“People still want to get out,” he explained. “They don’t want to sit at home, but want to continue to make memories with their friends and families.”

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