On Bauer Business Focus — A conversation on becoming the Americas champions of the 2013 Google Online Marketing Challenge with Andrew Schneider, business reporter for KUHF 88.7 FM.
In August, a team of four Bauer MBA students (comprised of James McLellan, Heather Nguyen, Jason Ruth and Adam Jalfon) became the Americas champions for the 2013 Google Online Marketing Challenge.
The competition, held annually since 2008, gives college students across the globe the chance to show off their skills in advertising, ecommerce, integrated communication, management information systems, marketing and new media technologies. In 2013, the contest drew participation from 12,000 students from almost 80 countries.
Jason Ruth stopped by Bauer Business Focus recently to discuss their win.
The team first had to select a company to focus its online marketing efforts on, ultimately deciding on the Children’s Museum of Houston. Google gave participants $250 and three weeks to run a Google AdWords campaign.
“We looked at 15 different companies and at the end of the day, we had a connection with the Children’s Museum,” Ruth said. “They were easy to work with, they were passionate about their projects and what they wanted to do with us in the competition.”
Once the team had a client on board, they collaborated and put their campaign to work.
“We talked about what their initiatives are and what their goals were for this year and future years with advertising online,” Ruth added. “They wanted to get awareness out to let people know that the museum is a great place for kids to come to after school, as well as during spring break. It was a good experience to work with them and get them an advertising method for sales and build awareness.”
Click here to hear the full interview.