On Bauer Business Focus — A conversation on relocating a business with Andrew Schneider, business reporter for KUHF 88.7 FM.
When Hurricane Katrina hit the city of New Orleans in 2005, both homes and businesses were damaged, many beyond repair. John and Dee Dillman owned and operated Kaboom Books, which was impacted by the storm. They visited Bauer Business Focus recently to discuss how they faced life after Katrina and relocating their business to Houston.
“We had decided by the Thanksgiving after Katrina that we would continue with the shop in New Orleans as long as it took us to establish a presence in Houston,” John Dillman said. “We kept the New Orleans shop opened and started a small place here in Houston and kept them both open for about a year.”
Moving from a centralized town to a sprawling city has required the Dillmans to take a new approach to marketing their shop.
“We had never advertised in New Orleans because we were in a walkable, living, urban center which Houston has little pockets of, but it’s not the same,” said Dee Dillman. “It was basically starting from scratch and growing it slowly.”
Click here to hear the full interview.