Bauer Business Focus

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Michael Holthouse | April 29, 2011

Published on April 27, 2011

The vision for Lemonade Day is simple, founder Michael Holthouse says — teach kids to succeed in life and in business by showing them the basics of starting their own enterprise.

On Bauer Business Focus — A conversation about teaching kids financial literacy using lemonade stands with Andrew Schneider, business reporter for KUHF 88.7 FM.

Lemonade stands have always been the first business lesson for kids. Running a stand teaches them about responsibility, customer service, how to make a profit and most importantly — how to start and maintain an independent venture.

Michael Holthouse, founder of Holthouse Foundation for Kids and Lemonade Day, stopped by Bauer Business Focus to discuss how his organization is helping at-risk kids learn the importance of financial literacy through Lemonade Day, an annual event where children across the country launch lemonade stands.

“The essence in what makes lemonade stands and Lemonade Day so good is that we’re teaching every single facet of how you start and grow a business,” Holthouse said.  “It’s a remarkable way to teach youth what are all of the steps and how they are integrated into their life.”

Lemonade Day focuses on arming youth with the knowledge and self confidence needed to succeed both professionally and personally, by teaching them to take ownership of their lives and their businesses. This event may be a child’s introduction to the world of entrepreneurship, Holthouse said.

Only in its fifth year of operation, Holthouse is aiming for a million lemonade stands across America by 2013.  “We can’t claim we’ve created a Facebook yet, although we have every expectation that will happen,” he added.

Combining financial literacy with a fun and simple project is helping at-risk kids become financially responsible and allowing them to realize their full potential.

“I believe 20 years from now we are going to see this surge of businesses like a bowling ball through a garden hose of great minds achieving the American dream.”

For more information on Lemonade Day, or to bring it to your community, visit

Click here to hear the full interview

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