On Bauer Business Focus—A conversation on healthy eating with Houston Public Media News 88.7 Business Reporter Andrew Schneider.
Green juice makes many think of slimy kale and spinach thrown in a blender, but the recent wave of cold-pressed green juices have created a tasty new way to sneak in veggies.
Shauna Martin, Daily Greens founder, began her career as practicing attorney for 16 years before starting the company. She was diagnosed with breast cancer at age 33, which set her on a food journey, starting with green juice.
“I went on a search for answers, and that lead me to food and the connection between food and disease and food and boosting your immune system,” Martin said. “For me, the key was to try to prevent a reoccurrence, because I was at a high risk at a young age and the status of my breast cancer.”
Two years ago, Martin began the Austin-based company and started by selling at small farmers markets. Within months, Daily Greens could be found at Whole Foods and soon would grow to a national distribution. With national distribution comes FDA concerns.
“We’re very careful about [claims] we put on the bottle and on our website,” Martin said. “What I think you can do is talk about the ingredients and the benefits of some of the ingredients, but more from a vitamin perspective.”