BP: BOYCOTTS, AD CAMPAIGNS AND REPAIRING PUBLIC IMAGE
As British Petroleum (BP) continues to look for ways stop a massive oil leak in the Gulf of Mexico, attention has turned to ways to attempt to repair the company’s public image, including a print and commercial campaign featuring CEO Tony Hayward. Is this an effective tactic to appeal to consumers? Several marketing and consumer behavior experts from the Department of Marketing & Entrepreneurship at UH Bauer College are available to comment on BP’s newest PR campaign and how it might impact what the public thinks of the company, including potential boycotts of BP gas stations and criticism of how BP has responded to the leak.
To schedule an interview with a marketing expert, see Media Contacts section to the left.