ON YOUR MARK, GET SET — LET’S SHOP: RETAILERS LOOK TO BLACK FRIDAY FOR SALES BUMP
For some, November is synonymous with Thanksgiving and cooler weather, but for serious shoppers, it’s all about Black Friday. Retailers are beginning to release details of their plans for one of the biggest shopping days of the year, with many planning to open their doors for deals earlier than ever, at midnight. What does Black Friday mean for retailers and consumers alike? Marketing professor Jackie Kacen, whose research interests include impulse buying and consumers moods, is available for interviews about the phenomenon.
To schedule an interview with Kacen, see Media Contact section to the left.