THE IPHONE 5: THE LAST SMART PHONE UPDGRADE?
In the United States, there’s a reasonable chance that the iPhone 5 will hold the nation’s smartphone sales record for much longer — maybe forever. As the smartphone boom comes to an end and carriers make upgrades more expensive and onerous for their customers, the iPhone’s popularity in the U.S. is likely to plateau. Hesam Panahi, clinical assistant professor of Decision and Information Sciences at the Bauer College of Business, is available to discuss how this plateau can effect sales of other smartphones.
To schedule an interview with Panahi, see Media Contact section to the left.
NEGATIVITY IN POLITICS. DOES IT WORK?
With the 2012 Presidential election a month away, voters have been bombarded over the past few months with a stream of advertisements from both political parties. Voters may notice that political ads seem to be more negative, according to Partha Krishnamurthy, professor of marketing at the C. T. Bauer College of Business. Krishnamurthy is available to discuss how negativity in advertisement can sway voters interest during the 2012 election.
To schedule an interview with Krishnamurthy, see Media Contact section to the left.