In a world beset by a pandemic and plagued with rising higher education costs, students are no doubt looking for schools that provide a high return on their educational investment dollars.
Six marketing faculty members at the C. T. Bauer College of Business now serve on the editorial review board of the Journal of Marketing Research (JMR), a highly respected bimonthly peer-reviewed journal that serves scholarly and practitioner communities in the field of Marketing.
Working from home may sound like a dream, but telework has both benefits and challenges for employees and companies. Professor Steve Werner with the Bauer College of Business at the University of Houston, explains.
Assistant Professor Shijie Lu, a C. T. Bauer College of Business researcher who tracks global media streaming habits using quantitative analysis, has co-authored a study that sheds light on implications of the emergence of over-the-top (OTT) media to copyright protection.
COVID-19 has no doubt impacted everything in our world including consumer behavior. Professor Partha Krishnamurthy with the Bauer College of Business at the University of Houston, explains.
The C. T. Bauer College of Business Department of Marketing & Entrepreneurship recently announced two significant honors awarded to faculty members Professor Michael Ahearne and Assistant Professor Seshadri Tirunillai.