Week of July 12, 2010

Published July 12, 2010

FINANCIAL OVERHAUL: BREAKING DOWN THOUSANDS OF PAGES OF LEGISLATION FOR CONSUMERS

As lawmakers continue to examine the sweeping overhaul of the nation’s financial regulatory system, a response to 2008’s economic crisis, consumers are left wondering what the 2,300+ pages of legislation mean and how the changes could impact them. Finance professor Craig Pirrong, who gives his thoughts on finance and energy issues on his blog (www.streetwiseprofessor.com), is available to discuss the proposed derivatives regulation,

Continue Reading


Week of June 28, 2010

Published June 28, 2010

RETAIL RENTS ARE DOWN, BUT BRIGHT SPOTS EXIST FOR INVESTORS

Retail rents on Westheimer are 25 percent lower than last year, according to a report from commercial real estate firm Colliers International. Declining occupancy rates and property values accompanied by debt maturity issues and credit access have kept many investors sidelined. Yet despite uncertainty in 2010, a few bright spots are emerging in commercial real estate according to Kyle Miller, a real estate professor

Continue Reading


Week of June 21, 2010

Published June 21, 2010

BRANDS THINKING GLOBALLY FOR WORLD CUP ADVERTISING

Soccer may not be the most watched sport in the United States, but global brands like Nike, Adidas, Coca Cola and McDonalds are leveraging the month-long World Cup 2010 — and its estimated 28 billion viewers worldwide — and investing big portions of their budgets on commercials, websites, billboards and special promotions all tied to the event. Clinical marketing professor Jacqueline Kacen, who teaches an advertising course to

Continue Reading


Week of June 14, 2010

Published June 14, 2010

PROPERTY DAMAGE: RECOUPING YOUR LOSSES

More than two weeks into the 2010, the National Oceanic and Atmospheric Administration (NOAA) has said this year’s hurricane season could be one of the strongest on record, making early preparation more important than ever. In addition to stocking supplies, securing your home and determining where you would evacuate if needed, Gulf Coast residents should be educating themselves on property insurance. “It’s important to protect property from further damage,

Continue Reading


Week of June 7, 2010

Published June 7, 2010

BP: BOYCOTTS, AD CAMPAIGNS AND REPAIRING PUBLIC IMAGE

As British Petroleum (BP) continues to look for ways stop a massive oil leak in the Gulf of Mexico, attention has turned to ways to attempt to repair the company’s public image, including a print and commercial campaign featuring CEO Tony Hayward. Is this an effective tactic to appeal to consumers? Several marketing and consumer behavior experts from the Department of Marketing & Entrepreneurship at UH Bauer College are available to comment on

Continue Reading


Week of June 1, 2010

Published June 1, 2010

ENTREPRENEURSHIP IS THE LIFEBLOOD OF UH AND HOUSTON, BAUER PROF. SAYS

The spirit of entrepreneurship runs in Alan Lish’s blood – he’s been involved in every aspect of building a business, from recognizing a need in the marketing place and pitching an idea to potential investors to marketing and promoting a product and knowing when it’s time to sell. Now, after more than two decades of serial entrepreneurship, Lish is teaching what he knows to students at the University of Houston

Continue Reading