Goes Live, Connects Social Sites, UH Spirit

Published on August 18, 2010 Launch Gives Students Personal Web Page to Exhibit UH Pride

UH Bauer is launching, a student-centric website designed to give students a forum to share their spirit for the college, the university and the city.

To kick off the fall semester, the University of Houston C. T. Bauer College is launching a website called designed to serve current students and to connect them to the college as entering freshmen.

The college made live in early August to get student feedback before the first day of the fall semester, Aug. 23, when the campaign will officially launch with daily web updates, promotion on the Strategic Financial Group News Center in Melcher Hall and other video screens throughout the building, giveaway items and themed photo and video content.

“We have created a site to increase incoming and current student pride and goodwill toward UH and Bauer,” said Frank Kelley, associate dean for Undergraduate Business Programs. “It is designed to be their personal page and link them to everyday social media sites, email and student-centric news.”

The site also gives visitors the option to vote in polls that ask everything from their favorite cell phone model to the fall Cougar football game they are most anticipating. Students will also have the option to submit photos via email or to check out a Flip video camcorder from the college to record a video for the site.

“With the growing popularity of Facebook, Twitter and YouTube among our student population, we wanted to create an online environment for UH Bauer students that resembles social networking sites,” Kelley said.   “We want to be the first click and a repeat click.”

For the first three weeks of the fall semester, will feature specific themes in its content that relate to events and activities for students — pride, involvement and leadership.

“Each themed week is centered on an event the campus is hosting for students,” Kelley added. “For example, we’ve called the first week ‘Be Proud,’ and will be showcasing all the reasons why our students are proud Cougars, as well as events on campus that relate to that spirit and pride.”

The second week of the semester will be themed “Get Involved,” coinciding with the Business Student Activities Rush Week, while the third week — “Be a Leader” — falls during the Sept. 9 Volunteer Expo, an event that brings local nonprofit organizations to campus to share volunteering opportunities with students.

The idea for a student-centric site was partially hatched last fall when Kelley and Chester Jacinto, Executive Director, Communications & Marketing for Bauer, attended the Association to Advance Collegiate Schools of Business (AACSB) Communications and Development conference in Scottsdale, Ariz.

“We took lessons and learning back to Houston from other schools who were sharing the success of student-focused microsites which they had recently launched,” Jacinto said. He added that the site is a natural fit for UH’s ongoing campaign to accentuate student, faculty and alumni pride.

By Jessica Navarro

Posted Under: Undergraduate

Leave a Reply

Your email address will not be published.